What is SEO?

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 Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. 

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SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the Search Engine Results Page (SERP). These visitors can then potentially be converted into customers.

Types of SEO:

  1. On-Page SEO.
  2. Off-Page SEO.
  3. Technical SEO.

On-Page SEO :- 

On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

  • Keyword research: Finding the best keywords to target on a page of content
  • Content creation: Publishing high-quality content focused on target keywords
  • Keyword optimization: Using the target keyword in all the right places and using good meta                                                    tag SEO.

Off-Page SEO:-

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites. It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established.  You can gain these trust signals through a variety of link building and guest posting tactics.

Technical SEO:-

Technical SEO relates to non-content elements of your website. It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.


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