How to Use auction insights for a better PPC competitor analysis?
Competitive analysis should be a regular and essential task for everyone involved in managing the PPC ad campaigns . Keeping up with what messaging the competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are essential for keeping your campaigns on the point. The Auction Insights sections in Microsoft Advertising and google ads offer almost every detail of information about where your competitors are bidding against you. Accessing Auction Insights As long as your account has enough of the data, you can look at auction insights at the account level, by the campaign, by ad group, or by using keywords (or a set of keywords). These segmentations can allow you to see what topics specific competitors care about, based on which ones show up on each campaign’s radar. Google Ads To get to Auction Insights from your Google Ads account, you can click on “Campaigns” in the left sidebar and select “Auction Insights” from the menu that appears. I...