PPC Marketing

PPC Marketing – also known as search engine marketing (SEM) – is a form of online Advertising that allows your business to appear above the organic search results. consumer stays on your site and browses around with a relatively good “pageviews per visit” or “Time on site”. The signal here is that the content on the landing page was relevant enough to keep the consumer interested for a few more clicks and/or a few more seconds/minutes of browsing. 

PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.  In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. 

 

Get the money, Spend the money:

Paid per click marketing is not about blindly paying Google to drive clicks to your site. It is about knowing how much to pay for each click and understanding which type of consumer you ought to be paying to attract. It is also about listening to signals provided by clicks that result in both bounces and your desired conversion goals to make the necessary changes to your keyword lists, ads and landing pages.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

Flat-rate PPC :

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases, the publisher has a rate card that lists the Pay-Per-Click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases, advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or Service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-based PPC :

The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an Advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using Earn Online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a Search Engine Results Page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's Geo-location, the day and time of the search, etc. are then compared and the winner determined.